Ron Howard, Denzel Washington, Ashanti and LeBron James
Launch Great Futures Start Here
Campaign for Boys & Girls Clubs of America
New PSA Directed by Ron Howard Features 21 Celebrated BGCA Alumni; Campaign Issues Call to Action on Behalf of America’s Kids Most in Need
What: Boys & Girls Clubs of America (BGCA) will launch an exciting Public Service Advertising campaign which dramatically illustrates the impact of the Boys & Girls Club experience in transforming the lives of young people.
The PSA, titled “Great Futures Start Here,” is directed by Academy Award® winner Ron Howard with the support of Brian Grazer and Imagine Entertainment. The spot features 21 notable Boys & Girls Club alumni:
Denzel Washington and Jennifer Lopez (co-national spokespersons), Ashanti, General Wesley Clark, Misty Copeland, John Paul DeJoria, Cuba Gooding Jr., Earvin “Magic” Johnson, Jackie Joyner-Kersee, Sugar Ray Leonard, Mario Lopez, Ne-Yo, Lucille O’Neal, Shaquille O’Neal, Edward James Olmos, Smokey Robinson, CC Sabathia, Martin Sheen, Courtney Vance, Kerry Washington, Shaun White.
Ron Howard, Academy Award-winning director
Ashanti Douglas, Grammy-winning entertainer, BGCA alumna
LeBron James, NBA All-Star, Miami Heat
Roxanne Spillett, President/CEO, BGCA
(To be named Sept 21), 2011 – 2012 National Youth of the Year
Why: The PSA campaign will raise awareness about the critical issues (high school dropout rate, childhood obesity, youth violence) that put millions of America’s kids, and the nation’s future, at risk. BGCA will issue a call to action to mobilize support for out-of-school programs that provide solutions.
BGCA believes that every child – whether living in a big city, small town, Native American community, or military installation – can achieve a GREAT FUTURE. Clubs provide high-impact, affordable programs, and caring adult mentorship, to keep kids on the path to great futures, emphasizing academic success, good character and citizenship, and healthy lifestyles.