Jumpstart, a national early education non-profit organization, announced that GRAMMY Award winning, multi-platinum artist, Ashanti, as the official celebrity ambassador of the 2012 Read for the Record campaign.

As celebrity ambassador, Ashanti officially kicked off the campaign with a special appearance on the TODAY Show on September 24, 2012 to encourage people to participate in the world’s largest shared reading experience on October 4, 2012.

Ashanti joined the TODAY team live on set at The New York Public Library as part of NBC News 2012 Education Nation Summit coverage interviewed by Savannah Guthrie on Monday Sept. 24, 2012.

The campaign wants everyone to read a book called Lady Bug Girl and the Bug squad on Oct. 4, 2012 and break the record from last year.